Beginning his career in a different field altogether, Matt had a desire to immerse himself in the music industry. Having trained as an Audio Engineer, he spent time in various studios and learnt the inner workings of the industry.

When he then moved into the world of finance, the music industry was a natural home and Matt was able to progress quickly at Accountancy and Business Management firms whilst training to become an ICAEW Chartered Accountant.

During his time at these firms, Matt has looked after globally recognised artists, songwriters, producers and record labels at the top of the industry. He has helped build some incredibly successful businesses and has a broad range of experience.

Having accomplished all he set out to in the music industry, Matt co-founded Advisifi with the intention of building a company whereby he can help his clients to thrive whilst ensuring they fully understand the financial implications of all business decisions that they make.